Meet Pompee

Every great brand needs one. Mcdonalds has Ronald, the 2010 Fifa soccer world cup has Zakumi and now with much fanfare and the beating of a drum we proudly introduce you to Pompee. National Rotating Equipment’s brand mascot. Why did we fashion a character around the heart concept? Because the heart functions as a natural pump.

Pomps as he is commonly referred to, is a metaphor for our core values and the nature of our business. Pumps and Rotating Equipment. He is approachable, knowledgeable and operates with a servant mentality. He also compliments our USP (Unique Selling Proposition). PASSIONATE ABOUT YOUR PUMPING REQUIREMENTS. Pompee is only a heartbeat away when you require help with your pumping requirements, morphing into Pompestein, the great, great descendant of Albert Einstein. Pompee is an extension of trueblue. A reminder of our ethos. About being authentic, truthful, delivering on promises and walking the talk. About being relevant and accountable. trueblue is an invitation to partner with heart.

Some investigation into the human heart, reveals some interesting business ideologies that we have adopted.

The heart is the body’s engine room, responsible for pumping life-sustaining blood via a 97 000km long network of vessels. The organ works ceaselessly, beating 10 000 times a day, 40 million times a year, in total clocking up 3 billion heartbeats over an average lifetime.
Talk about great lengths and going the extra mile!

It is made of a special kind of muscle (cardiac muscle) that works involuntarily, so we don’t have to think about it.
At NRE we believe service delivery is unconditional. Ask us about ASSE.

The heart works on the “all-or-nothing law” That is, each time the heart contracts it does so with all its force.
Now that’s true commitment.

Lub-DUB, lub-DUB, lub-DUB

Sound familiar?





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